广告语可以申请作品著作權登記吗？

廣告語又稱廣告口號、廣告標語，是廣告中令人記憶深刻、具有特殊位置、特別重要的一句話或一個短語。好的廣告語，不僅可以向消費者傳達産品的獨特賣點，還可以展現品牌的個性魅力，激發消費者的購買欲望。

关于广告语的保护，目前我国法律尚无明确规定。一般来说，广告语只是简单的短语，不符合著作权法对文字作品的定义，不能进行作品登記。但如果广告语中的全部或部分文字是经过艺术加工、具有美感和独创性的字体，可以按照美術作品登記。

"There's another river like it in the Pacific Ocean," Frank explained; "it is called the Japan Current, because it flows close to the coast of Japan. It goes through Behring Strait into the Arctic Ocean, and then it comes south by the coast of Greenland, and down by Newfoundland. That's what brings the icebergs south in the Atlantic, and puts them in the way of the steamers between New York and Liverpool. To be free and to rule over freemen were, with Socrates, as with every Athenian, the goals of ambition, only his freedom meant absolute immunity from the control of passion or habit; government meant superior knowledge, and government of freemen meant the power of producing intellectual conviction. In his eyes, the possessor of any art was, so far, a ruler, and the only true ruler, being obeyed under severe penalties by all who stood in need of his skill. But the royal art which he himself exercised, without expressly laying claim to it, was that which assigns its proper sphere to every other art, and provides each individual with the employment which his peculiar faculties demand. This is Athenian liberty and Athenian imperialism carried into education, but so idealised and purified that they can hardly be recognised at first sight. The idea of such a provisional code seems to have originated with Zeno;61 but the form under which we now know it is28 the result of at least two successive revisions. The first and most important is due to Panaetius, a Stoic philosopher of the second century B.C., on whose views the study of Plato and Aristotle exercised a considerable influence. A work of this teacher on the Duties of Man furnished Cicero with the materials for his celebrated De Officiis, under which form its lessons have passed into the educational literature of modern Europe. The Latin treatise is written in a somewhat frigid and uninteresting style, whether through the fault of Cicero or of his guide we cannot tell. The principles laid down are excellent, but there is no vital bond of union holding them together. We can hardly imagine that the author’s son, for whom the work was originally designed, or anyone else since his time, felt himself much benefited by its perusal. Taken, however, as a register of the height reached by ordinary educated sentiment under the influence of speculative ideas, and of the limits imposed by it in turn on their vagaries, after four centuries of continual interaction, the De Officiis presents us with very satisfactory results. The old quadripartite division of the virtues is reproduced; but each is treated in a large and liberal spirit, marking an immense advance on Aristotle’s definitions, wherever the two can be compared. Wisdom is identified with the investigation of truth; and there is a caution against believing on insufficient evidence, which advantageously contrasts with what were soon to be the lessons of theology on the same subject. The other great intellectual duty inculcated is to refrain from wasting our energies on difficult and useless enquiries.62 This injunction has been taken up and very impressively repeated by some philosophers in our own time; but in the mouth of Cicero it probably involved much greater restrictions on the study of science than they would be disposed to admit. And the limits now prescribed to speculation by Positivism will perhaps seem not less injudicious,29 when viewed in the light of future discoveries, than those fixed by the ancient moralists seem to us who know what would have been lost had they always been treated with respect. written below. But just as I was turning to the end to read the “Oh, never mind Jeff. Let’s go!” Sandy braced himself. She showed no especial repugnance at the idea, but refused flatly, nevertheless. "I can't do that," she said, dropping down into the hammock and swinging herself with the tip of her foot on the floor. "Right up there to the left o' them tall hickories," answered Silas, pointing with his bloody hand. "To the right o' that battery, you see there. That's our bully old battery at work. Greatest battery in the army. I've kept my eye on the place, because I want to git back as soon's I kin find the Surgeon. Ain't much left o' the regiment, or battery either, for that matter; but they're raisin' hell with the Johnnies every time, and don't you forgit it. Capt. McGillicuddy's in command." "Naah," said Shorty weariedly. "Nearly dead for something. Awful stoopid layin' around up there among them hayseeds, doin' nothin'. Jest run down to Jeffersonville to see if I couldn't strike something that'd some life in it." The master beckoned through the open door of Cadnan's working-room, and two more masters appeared, strange ones, leading between them an elder. The elder, Cadnan saw at once, had lived through many matings: the green skin of his arms was turning to silver, and his eye was no longer bright, but dulling fast with age. He looked at the working-room and at the young Albert with blank caution. HoME 一级做人爱c视版免费sENTER NUMBET 002www.meishi60.cn
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